MOUNTLAKE TERRACE, Wash. – February 2, 2006 – In a survey recently released by Campbell Communications and IMF Publications, brokers nationwide cited customer service as the most important factor in determining which lenders they use for their loans. And brokers gave MILA highest rankings for service in nearly 1/3 of all categories, including turn-time, electronic services and reliable closing dates.
“It is immensely gratifying to see that all the hard work our associates put into delivering best-of-class service truly does make a difference to our brokers,” explained Layne Sapp, founder and CEO of MILA Inc. “With every business or technology decision we make we ask ourselves how it will help our brokers. This survey affirms that we’re making the right decisions.”
Comparing more than 30 lenders, brokers from around the nation weighed in on a variety of topics to rank the best and most frequently used lenders for a number of different types of non-prime products. The premium clearly was put on customer service with the majority of brokers citing “fast return call from their rep” as the most important influencer in their lender choice.
An interesting trend emerged in the findings when it became clear that while most brokers submit loans to multiple lenders, 34 percent claimed that they would be persuaded to use one lender if it provided consistently “quick and reliable turn times.”
“It’s no accident that MILA saw such great response from brokers when you take into account the significance of quick turn times,” added Sapp. “With MILA’s proprietary technology we are able to stay one step ahead of each step of the process, returning calls and e-mails, resolving any issues and clearing conditions. MILA is the only lender that can deliver full loan commitments, complete with conditions, in seconds, enabling us to close loans in days, not weeks.”
MILA Inc. is continually making enhancements to its customer service and technology experience, providing brokers with more than a simple decisioning engine. Rather, MILA eliminates the loopholes other lenders put in the path of their brokers to deliver a seamless platform designed to enable brokers to manage their entire business, from point-of-sale through closing.
About MILA, Inc.
MILA, Inc. is one of the fastest-growing e-commerce mortgage solution providers in the nation currently serving the wholesale residential market in 26 states with a broad range of mortgage lending products. Financial strength, management stability, and proprietary, cutting-edge technology give MILA the ability to meet the challenges of the ever-changing mortgage lending market and to anticipate market trends. For more information visit www.mila.com.
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